Top Search Engines
The first step in the search engine
submission process is to submit your
Web site to the Internet's top
search engines, which combined,
account for more than 90 percent of
all Web searches. Unless your Web
site is indexed by these engines,
only a small fraction of the
Internet's users will find the site.
Depending on your time and goals,
you can consider which of the other
engines to submit to, but the top
search engines are necessary.
Other Search Engines
Submitting your Web site to other
search engines other than the very
top ones, allows you to reach
smaller but less competitive niche
markets. Because it is considerably
easier to secure a top ranking with
the smaller search engines than with
the top ones, you should consider
submitting your Web site to at least
some of the smaller search engines.
Other Directories
Basically, directory submission
serves two central purposes:
Attracting Web site traffic through
the directories themselves and
building back links (inbound links)
to your Web site. Most directories
have fairly small amounts of
visitors, so directory listings
usually do not generate that much
traffic. However, back links from
directories can help boost your
search engine ranking with top
engines like Google, Yahoo!, MSN and
Ask.com. All of the available
directories can be used for the
crucial link building part of your
search engine optimization campaign.
Blog Search Engines
Blog search engines and directories
are reserved for Web logs. Other
types of Web sites are not accepted.
If your Web site is a blog, be sure
to submit to as many of the blog
search engines as possible, as the
rapidly-growing amount of blogs on
the Internet makes it difficult to
ensure Web visibility without the
help of search engines. |
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Regional Search
Engines & Directories
Regional search engines limit their
indexed content to Web pages whose
content/topic is specifically
related to the applicable region.
Regional search engines have varying
amounts of users, but they all
provide an invaluable opportunity to
reach a more narrowly defined market
than the worldwide audiences reached
by the highly competitive top search
engines. It is recommended that you
take advantage of the opportunity to
submit your site to search engines
and directories that cover your
specific locale.
Local Search
A new and rapidly-growing form of
Internet advertising, local search,
allows brick-and-mortar businesses
to promote themselves to local
audiences via the Internet's leading
search engines. Combing traditional
yellow page-technology with mapping,
directions and algorithmic search
technology, local search is the
perfect way to promote your business
locally. Local search is not
applicable to Internet-only
businesses.
Advertising Programs
Paid Internet advertising can be a
prosperous and very effective means
of attracting traffic to your Web
site. However, in order to prosper
from pay-per-click advertising, you
must select your keywords carefully
and be prepared to lose money as
competition can be very tough for
the more popular keywords. Paid
advertising is primarily used by
commercial Web sites. |
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